There are hundreds of content marketing tools in the market, but without these Top 25 Content Marketing Tools, content marketing will probably remain incomplete. Content marketing is a micro niche of digital marketing or we can say that content marketing is a part of digital marketing. The platform through which content marketing is done is called the tool of content marketing.
Some are free tools and some are available at very cheap prices, but it is most important for us to know which are the best content marketing tools. If the tools are best and also free, then it will be considered a big achievement for you. Content marketing tools provide content idea, production, promotion, optimization and more.
Top 25 Content Marketing Tools in 2023
There are hundreds of content marketing tools, but how do we know which tool would be appropriate to use for which types of content? To do content marketing, it is important to know about the Top 25 Content Marketing Tools in 2023 given below.
Best Content Marketing Tools-2023
Content marketing tools are tools that every content marketer should know about, because these tools make content marketing even easier. Content marketing has been used in every era in some form or the other and is now used as a part of digital marketing.
Now I am going to tell about those content marketing tools which are most used or first choice of content marketer these days.
1. HubSpot
2. Semrush
3. WordPress
4. Google Docs
5. Google Trends
6. TrustRadius
7. Airstory
8. Grammarly
9. Yoast
10. Buzzsumo
11. Ahrefs Content Explorer
12. GT Matrix
13. Answer the Public
14. Vidyard
15. Loom
16. Trello
17. Airtable
18. Google Analytics
19. HotJar
20. Google Optimize
21. Mutiny
22. The Stocks.IM
23. Canva
24. Adobe Photoshop
25. Shutterstock
I will try to discuss about the above given Best 25 Content Marketing Tools in less words. If there is a complete explanation about each content marketing tools, then the article will become very big and probably all of you will not have that much time.
1. HubSpot
HubSpot is a satisfying content marketing tool that claims to give all-in-one software businesses everything they need to launch truly compelling marketing campaigns that drive branding awareness and conversions. The question is, can this tool be right for content marketing?
Since its launch in 2006, HubSpot has been growing a reputation as the leading sales and inbound marketing software, helping businesses attract new visitors, improve lead conversions, and acquire endless potential customers. The HubSpot website aims to make you a better marketing expert.
HubSpot Features
- Content Strategy Support with SEO
- Professional landing page design
- Website Creation and Management
- Customer Analytics Tracking
- CTA support without coding
- A/B testing
- Lead Management & Analytics
- Marketing automation
2. Semrush
If you are into content marketing then you are well aware of SEMrush. It audits your existing content. It identifies content that needs to be updated, rewritten or removed. Finding ideas to create relevant new content for content marketing.
It Analyze Your Competitors’ Content. It also boost the efficiency of your content plan. Ssmrush develops an editorial plan for content marketing.
3. WordPress
If you are interested in content marketing with great blog content easily, then WordPress can prove to be a great tool for you. WordPress provides marketers with the tools they need to build a website or blog, as well as an easy-to-use publishing platform for content creation, content uploading, visitor tracking, and a host of plugins that make content marketing very beneficial, it helps to optimize your marketing process. The free version of WordPress.com comes with three gigabytes of storage.
4. Google
We cannot ignore Google when talking about content marketing tools. Google provides marketers with a number of tools that have a significant impact on content marketing. Some of these tools include Google Docs, Keyword Planner to do keyword research, Google Analytics, Google Search Console, Google Trends to get an in-depth overview of your content's performance over a period of time. Google provides all these features for free.
For content marketing, Google provides many content marketing tools to its users for free. Like - Google Webmaster or Google Search Console, Google Analytics, Google AdWords. Google Webmaster Tool is a very important tool which is used for digital marketing. Similarly, we get information about the users visiting the website through Google Analytics. Google AdWords is also a very special tool, with its help we create ads.
6. TrustRadius
TrustRadius is a software that connects buyers and sellers by providing a review platform. For marketers, this tool is very useful in attracting potential customers. Provides customer reviews through this platform and to help convert more buyers and reduce churn.
7. Airstory
Its main function is to write academic papers and collect research. As a content marketing tools it helps you save quotes, images and multimedia and drag and drop them into any writing application. In terms of content marketing tools, it is an incredible tool for collaboration.
AirStory is a more powerful platform for writers. If you find yourself juggling between Evernote, Google Docs, Google Drive, and you always feel like you have a hundred tabs open for research, it might be time to check out AirStory.
8. Grammarly
In content marketing, if some content is written in a hurry in the process of writing and some grammatical mistake is made, then your content can be affected badly, to avoid such mistake, you should use Grammarly.
Grammarly is the name of a tool/software which was released almost 10 years back on July 1, 2009 by an American technology company "Grammarly Inc". This company manufactures a type of digital writing tool by Natural Language Processing and Artificial Intelligence (AI). In which Machine Learning and Deep Learning Algorithm are used.
9. Yoast
Yoast is a search engine optimization plugin tool for WordPress, it has been installed by about 5 million people in the world and downloaded by 350 million people. If you also want high quality content in WordPress, then use Yoast. With the help of Yoast plug-in, the content quality will improve. People who use WordPress know this plugin very well.
10. BuzzSumo
BuzzSumo is free and paid SEO tool which is very beneficial content marketing tool for content marketing. Through this, you can Plan & Create Variety of Content and Analyze Ranked Top Websites on your Selected Keywords, which gives you a chance to Tweak your Strategy.
11. Ahrefs Content Explorer
Ahrefs is an SEO software suite that includes tools for Backlinks, UR, DR Rating, Referring Domains, Anchor Text, Keyword Competition, Ahrefs Rank, Broken Links, Organic Keywords, Top Pages, Backlinks Checker, Social Sharing Count, and Site Audit.
Most of the features in this Ahrefs tool are designed for marketing professionals and people also know it as backlink checker tool. Apart from these tools, tools services like SEMRush, Majestic and Moz also compete with Ahrefs tool. People like Ahefs only.
The reason Ahrefs analysis tools are the first choice is because of all the features I listed above and many other smaller reasons that keep up their popularity. And one of the other reasons for their popularity is their interface design, colors and analytics collection, you must try Ahrefs tool if you have never experienced this tool, once you use Ahrefs SEO tool , then you would not consider using any other tool.
12. GT Matrix
Page speed also has a very important role in content marketing. It is important to know what is the downloading speed of your page. GT Matrix is used to do this work, it tells about the loading speed of your website.
GT Matrix also gives you some suggestions that what factors need to be optimized and fixed so that all your web pages open quickly and user experience is not affected.
13. Answer the Public
Answer the public - This is a search query website through which you will get answers to all kinds of questions related to whatever keyword you type. If you are a blogger and you want questions and answers related to your keywords, then you can use this tool because it is mostly seen that bloggers always want to know about the questions related to their content and what kind of questions people ask. Let's ask Asks for more, searches them all.
14. Vidyard
Vidyard is a very important tool for content marketing, we all know that nowadays reading mail has become a boring task, most of the people are preferring the form of video, I am not saying that email is dead. But it sure is boring.
With the help of Vidyard, you can record a video and send it to the customer in just a few clicks. Most customers don't make the effort to get into the inbox because most people are busy, with the help of Vidyard, sales reps or trying to make a splash, which is the perfect option for marketers.
15. Loom
Loom is also a special type of tool for content marketing, through which you can record your screen and camera in one click. Share recorded content instantly with any link.
Loom is a leading screen recording tool for content marketing. Now more than 14 million people across 200,000 companies use Loom for content marketing by recording their screens, sharing their thoughts visually with this tool, and providing asynchronous feedback about their products.
16. Trello
Trello can contribute a lot to content marketing if it tries to do its job smartly. Trello is a popular project management tool that lets you create and manage tasks, whether it's a team project or your personal to-do list.
Use Trello for Content Marketing to manage projects, organize your content work, and collaborate with your team. All in one place only Trello can make possible. Over 1,000,000 teams around the world are using Trello to connect and get more done.
17. Airtable
Content marketing requires a good database, Airtable is a modern database made for everyone, here you can organize any type of data. To use it, you have to download it first and can use it for free. For download you can click here - Airtable
Airtable is a flexible, mobile organizer app widely used in content marketing. Airtable provide a fast and flexible process to keep track. On your mobile device, organize and present data as cards that best suit your records. With the help of Airtable you can edit on web your records using a simple spreadsheet interface.
18. Google Analytics
Google Analytics is a web analysis service created by Google and provided for free. Google Analytics provides statistics and basic analytics tools for search engine optimization (SEO) and marketing purposes. Google provide the Google Marketing Platform through this service and it is free to anyone with a Google Account.
Click here to download Google Analytics- Google Analytics
Website performance is tracked using Google Analytics and complete visitor information is collected. For example, how long the visitor was on the website, when he visited, which pages he visited, how many times he visited, and how many other pages he visited, which country he came from, etc.
19. HotJar
Click here to download Hotjar - Hotjar
Hotjar has incredible functionality to better understand the people using your website. Hotjar can be a great tool for content marketing with Hotjar being trusted by 1,148,546 websites in 180+ countries. Hotjar is a fast and visual way to understand your users, empowering your team to uncover insights and improve your business. Provides everything needed to make the right changes to the site.
20. Google Optimize
Google Optimize is used as a content marketing tool, allowing you to test types of web pages and see how they perform for your defined objective. Google Optimize monitors the results of your experiment and tells you which version is performing best.
Anyone creating content or designing a website with Google Optimize can benefit from Optimize. Content marketers can also run experiments on landing pages to increase conversions to their customers. Plus, publishers can customize by learning how different site layouts interact with interactive users.
21. Mutiny
Revolt leverages smart, AI-powered technology to help guide content recommendations. Its website personalization features allow users to change their website instantly and see the results in real time.
You can target mobile users with various popup forms. Or you can target visitors who have read three blog posts with an offer for a specific eBook. Additionally, you can target people who scroll past a certain blog post, up to 75%, with in-text CTAs.
22. The Stocks.IM
This tool is best for stock images and free photo sourcing. TheStocks.IM aggregates several free photo sites in one place so that you can use them as per your need in content marketing, saving you time.
Most good content marketing involves imagery, so adding a stock photo site to our list of content marketing tools is a great option.
Stocks.IM aggregates several free stock photo sites including Unsplash and Pixabay. Just type in the search box the topic or item you're looking for, and it will pull up images across all the platforms it sources from.
23. Canva
Canva is a great tool for content marketing. Canva is an Australian graphic design platform used to create social media graphics and presentations and is also widely used for content marketing.
This tool is really very great for all types of content marketing imagery, such as social media images, blog cover photos, Twitter cover photos, etc. It is very objective.
24. Adobe Photoshop
Click here to download - Adobe Photoshop
This tool was created in 1987 by Thomas and John Knoll. Since then, the software has become one of the most widely used tools for professional digital art, and digital marketing purpose especially in editing raster graphics.
The uses of Photoshop are endless. Mastering this design tool will make your content look professional and give you more autonomy over the types of design you can use.
25. Shutterstock
Shutterstock is a popular platform for selling photos online. Where you can upload and sell photos, illustrations, videos, vectors and clips created by you. You do not need any kind of subscription to create an account on Shutterstock.
Shutterstock is a US-based provider of stock photography, stock footage, stock music and editing tools widely used in content marketing; Its headquarter is in New York.
You can also READ:
Conclusion
As you know that content marketing is such a technology by which valuable content is created and distributed. If the content is good then traffic on your site also increases and followers also increase. Through content marketing, the trust of people towards the brand increases more. If there is truth and goodness in the content then the users increase.
The site also gets inbound through content marketing, due to which the domain authority of your site also increases and the ranking in the search engine also increases. Tell me how you liked this article Top 25 Content Marketing Tools in 2023 by commenting. Your comment acts as an encouragement for us. If you understand better, then share it on your social media as well.
2 Comments
CapCut is one of the most popular Video editors for Android and PC, including ISO Devices.
ReplyDeleteThis comment has been removed by the author.
ReplyDelete