Posted By: technopediasite
For
last 20 years, continuous technical transformation and information waves have
driven high growth in the telecom industry. However, an age with saturated
telecom penetration is coming, and industry is facing a brand new situation.Day by day telecom sector going to saturate & telecom services increases. Top 5 disruptions that will drive the most change in telecommunications by 2020
are:
➤Integration
with content service providers: Being connected continues to become cheaper.
Connectivity is capturing a smaller proportion of the information value chain
while content, service, and product deliverers capture more. By 2020, it is
likely that one or more major telecom companies will be acquired by a content
company.
➤IoT:
The next major trend that will impact is the explosion of connected devices.
This will add billions of new connected data sources globally by 2020. The
upswing of all of these devices will be an astronomical growth in data volumes;
we will quickly push through exabyte volumes and enter the world of zettabytes
per year.
➤Mobility:
Growth of mobile connectivity is far outpacing fixed line connectivity. This
makes sense, as most growth is occurring in the developing world and amongst
poorer populations. For these people, mobile is cheaper, convenient, and more
useful, even when landline connectivity is an option.
➤Market
Saturation: Elder population as they retire will enter retirement communities
and assisted living facilities which are fully digitized in order to be as
efficient as possible. Older population will be forced into using these technologies
by the world around them and will likely consume vastly more bandwidth than
they, or their carriers, ever imagined. As this occurs, the last remaining
percentages of market penetration will be achieved, and the market will be
thoroughly saturated.
➤Security:
As custodians of the networks, carriers play a pivotal role in fighting the new
threats that are emerging. Customers will begin to expect, then demand, more
proactive protection from the entire internet value chain, and carriers will be
expected to support these expectations with a range of technical and
operational innovations. The desire for greater security may be a boon for
carriers, if they embrace the need.
Looking
at these trends how can the telecom industry adapt itself to the requirements
of the new age in the changed environment? Telcos can continue to achieve high
growth through following initiatives:
Surpassing
population and developing new subscribers: The Internet of Things opens a door
to new opportunities. Today, we are faced with many common problems. For
example, energy shortages coexist with massive wastes of energy. According to
research from United States Department of Energy, electrical energy loss
accounts for 67% of the total electrical energy produced. The “Internet of
Things” describes an unprecedented blueprint for industries such as telecom and
IT. It is predicted that by 2020, the ratio between machine type communications
to human type communications will reach 30:1, which will allow operators to
extend their subscriber base from 6 billion people to 50 billion or even over a
trillion machines and objects, and thus opens a new door and serves as the
basis for “surpass population and developing new subscribers” for the telecom
industry.
Surpassing
voice communications and developing new services: Mobile broadband contributes
to the industry’s rapid development. The revenue for voice services has
saturated or even gradually declined with the developments of mobile
communication in the past decade however at the same time, mobile broadband is
entering a golden age of development, bringing human society to a new height of
ubiquity. Currently, an open ecological environment that includes “terminal,
network, and service” which centered on broadband experience is in an early
form. With the challenges of traffic and cost being overcome, it is predictable
that mobile broadband will become the most significant force to promote
industry development. Operators can achieve sustainable growth if they focus on
developing mobile broadband services rather than voice communications.
Surpassing
the pipeline, and exploring new business model: Cloud computing brings new
opportunities. The popularity of broadband provides a basis for cloud
computing. Cloud computing appears in the form of an “information power plant”,
and is overturning the traditional business mode of software, hardware, and
media. That is, users are moving from “buying products” to “buying services”.
Cloud computing will be the key for business development for operators, to
realize “extending network value by surpassing the pipeline”.
Surpassing
telecom and extending to other industries: The revolutionary experience of home
networking creates new markets. Home networking is the major battlefield for
“network convergence of telecom, TV and the Internet”. The “bi-direction and
high bandwidth” features of the telecom network have an advantage in network
convergence, and provide unprecedented strategic opportunities for operators to
surpass telecom, and enter into new industries.
Inline
with these trends, Communication Service Providers are being stimulated to
transform themselves into a platform of opportunities harnessing the five
digital forces— Mobility & Pervasive Computing, Big Data and Analytics,
Social Media, Cloud Computing, Artificial Intelligence and Robotics to realign
their business processes, products, and services. The digital transformation is
helping the CSPs mitigate the challenges of shrinking product lifecycles,
customer engagement and high churn rates.
Leading
IT service providers in the market have built their Telecom service portfolios
strongly around:
➤Industrialized
delivery factories with great emphasis on business acumen
➤Fit
for purpose platforms and solutions – pre integrated OSS/BSS/Enterprise
applications
➤Digital Customer
Experience transformations
➤Business simplification
across the products, process & systems landscape
➤Strong
alliance and go to market partnership with leading Telco product
vendors(Amdocs, Ericsson, Oracle, Netcracker to name a few leading product
vendors)
Capgemini
has shown great potential in aligning its service portfolios with respect to
market dynamics:
➤In
2014, Capgemini launched DCX, bringing together all capabilities related to
Customer Experience as a top-line corporate initiative. As per Gartner’s 2014
Magic Quadrant for CRM Services, Capgemini is the 4th largest CX & CRM
implementation provider worldwide. As all Telcos are undergoing huge
transformation in Customer Experience Platforms(Channels, CRM, eCommerce & Mobility Solutions etc), DCX
initiative brings vast opportunities to Capgemini
➤Since 2011, Capgemini
included Business Information Management solutions (“Insights & data”
offering) under top-line corporate initiative to meet emerging market needs of
Big Data & Analytics for today and future.
➤“Communications Transformation Platform” is
Capgemini’s proprietary solution for pre-integrated OSS/BSS/Enterprise
applications product suit.
➤Capgemini’s
investment in Cloud Computing & Smart metering of utility services (M2M
Enabler).
While
Capgemini is primarily a technology based organization catering to various
sectors, there is a need to invest in domain based competency development at
offshore regions like India where the work force is now around 59000. This
shift can bring significant difference to the way we approach business and
service delivery.
References:
http://www.huawei.com/enapp/198/hw-080991.htm
http://qz.com/354164/
http://www.huawei.com/enapp/198/hw-080991.htm
http://qz.com/354164/
https://www.capgemini.com
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